Netflix Canada Prices Going Up

The cost of Netflix is going up.

The company behind House of Cards, Fuller House and 13 Reasons Why, is introducing its biggest price increase yet — for both new subscribers and current members.

Netflix's standard plan allowing customers to watch content on two screens at a time, will now cost $3 more at $13.99 a month.

The basic plan, which doesn't offer high-definition video and only allows one stream, rises a dollar to $9.99 a month.

Premium plan subscribers pay $3 more at $16.99 a month for up to four simultaneous streams and ultra high definition 4K video.

According to the company, the higher prices are effective immediately for new subscribers, while existing users will be notified by email before their bills rise in the coming weeks.

Netflix says the move will help fund upcoming TV series and films as well as overall improvements to the Netflix platform.

Next year, Disney jumps into the market with its own streaming platform. Disney+ is expected to be stocked with movies and original series like a prequel to "Star Wars: Rogue One" and a Marvel superhero show based on the character Loki from "Thor" and "The Avengers."

Earlier this month, Bell Media introduced a higher tier of its Crave streaming service that includes a selection of recent Hollywood movies and new HBO programs. The package, dubbed Crave+, costs about $20 per month.