Dig deep to help the Alzheimer's Society of Windsor-Essex.
It has launched a campaign called "CaregiverRx Matching Gift Campaign" running from April to June and hopes to raise $25,000.
Ground Effects is matching donations up to $25,000 for a total of $50,000 for the society.
Company CEO Jim Scott says it is a worthy cause.
"Everybody in the community that can help out needs to help out, I don't think the society is over promoted in the city," says Scott. "I do think when you look at all the great organizations in the city, this one doesn't seem to get top billing ever so I think it deserves it."
The money will be used to fund programs and services offered by the local branch.